Building Your Business

Keep your email subscribers happy with offering an automatic unsubscribe option for those that no longer want to receive your email. With Relevant Tools an unsubscribe link is posted in the footer of every email that is sent out. One click and the recipient is unsubscribed. The record is still in your database in case you need other information but Relevant Tools will automatically bypass all the unsubscribed email addresses when you send mailings.



In the case above the words remove are the link to the unsubscribe link but this can be customized as desired. Once the user clicks on the unsubscribe link their email address is immediately placed on the unsubscribe or do-not-send list. If you have specified a custom unsubscribe confirmation page then your own page will be displayed.



This process works well for anyone who wants to get off your list directly from the mailing but sometimes people want to unsubscribe directly from your own website. You can use Relevant Tools to generate the unsubscribe code to put on your own webpage.



When the unsubscribe form code is installed on your page you offer your readers another option to remove themselves from your list if they do longer want to receive your email.



Keeping your readers happy, perhaps especially when they no longer want to receive your email, is vital to maintaining a well performing list.

Labels: email campaign, unsubscribe, web forms